The second annual Feels Like Home Festival hits Brownwood this Saturday, Oct. 4 – and now, Downtown Preview Night has been added on Friday with 20+ local businesses offering late-night shopping and in-store specials to create a full weekend experience.

Festival organizers also just unveiled the complete lineup of onsite activities and local vendors joining the all-star roster of country music performers and BBQ pitmasters on Saturday.

FEELS LIKE HOME FESTIVAL 2025

EVENT OVERVIEW:

• TITLE: Feels Like Home Festival 
• DATE: Saturday, October 4, 2025 (Noon to 11:00 p.m. CST)
• LOCATION: Brownwood Event Center (601 E Baker St, Brownwood, TX 76801)
• WEBSITE: www.FeelsLikeHomeFest.com
• SOCIAL MEDIA: @FeelsLikeHomeFest #FeelLikeHomeFest2025

PRESS ASSETS:

• 2025 Promo Videos
• 2025 Music Performer Photos
• 2025 BBQ Pitmaster Photos
• 2024 Festival Photos
• Set Times
• Maps
• Free Shuttle Services

MUSIC LINEUP:

• Randy Rogers Band: Iconic Texas outfit celebrates its 25th anniversary together as a band, while recently released their latest single “Break Itself” marking their first new music in two years. @randyrogersband
• Pat Green: Grammy-nominated Texas country icon marked the 30th anniversary of his debut album Dancehall Dreamer in 2025, after releasing new singles including “Elvis in Memphis” and “Pacifico”, the latter of which features Feels Like Home alum Casey Donahew). @patgreenmusic
• Josh Abbott Band: College pals-turned-country stars continue to perform in support of their seventh studio album “Somewhere Down The Road” marking a fresh chapter with a revamped lineup. @joshabbottband
• Stoney LaRue: Although born in Texas, the Red Dirt country music pioneer was recently inducted into the Oklahoma Music Hall of Fame in April 2025, following the release of his live album “Kickin’ It Live From the Road” in late 2024. @stoneylarue
• Bottomland: Rising Texas country duo just released their debut single “Over You, Over It” in early 2025 while prepping their highly-anticipated debut album. @bottomlandband
• Graham St. Clair Band: Formerly known as West Texas Wind, this mighty fivesome is gearing up to release their first single under their new name, with Feels Like Home serving as the band’s first-ever festival performance. @grahamstclairband
• Joe Peters: Former rodeo competitor-turned-country rocker fuses Americana and alt country, having just released a new album “Ain’t My First Rodeo” this past winter. @joepeters_music
• The Cadillac Thieves (Brownwood, TX): Southern rockers known for gritty guitar riffs and high-energy live shows
• Ripken (Brownwood, TX): Indie rock band blending heartfelt lyrics with dynamic, hook-driven performances
• Brian Pounds (Austin, TX): Singer-songwriter delivering Americana storytelling with soulful, modern edge
• Mason & The Mercenaries (Brownwood, TX): Local faves bringing a crowd-pleasing mix of Texas country, classic rock, and party anthems

BBQ LINEUP: 

• Victorians Barbecue (Mart, TX): Netflix Barbecue Showdown alum Joey Victorian brings his cult-favorite Central Texas BBQ. @victoriansbarbecue
• Rossler’s Blue Cord Barbecue (Harker Heights, TX): Army veteran Steven Rossler’s celebrated joint, honored in the 2025 Texas Monthly Top 50, known for standout brisket and creative sides. @rosslers_blue_cord_bbq
• Hurtado BBQ (Arlington, TX): A bold Tex-Mex twist on smoked meats, this Dallas-Fort Worth staple is an Honorable Mention in the Texas Monthly Top 50. @hurtadobbq
• Hill City Chop House (Tolar, TX): Known for next-level plates and a bustling small-town smokehouse, also recognized as an Honorable Mention in the Texas Monthly Top 50. @hillcitychophouse
• The Original Roy Hutchins Barbecue (Trophy Club, TX): A family-run legacy spot and 2025 Yelp Top 100 honoree, famed for classic Texas techniques. @royhutchinsbbq
• Pody’s BBQ (Pecos, TX): West Texas legend Israel “Pody” serves classic brisket and ribs that draw BBQ pilgrims from across the state, having been previously named to the Texas Monthly Top 50 list. @podysbbq
• Brantley Creek Barbecue (Odessa, TX): Brandon McPherson’s fast-rising West Texas joint blends bold rubs and low-and-slow perfection, and was just named an Honorable Mention in the Texas Monthly Top 50. @brantleycreekbbq
• Bosque River Taphouse (Stephenville, TX): A hometown gem pairing fresh craft beer with inventive spins on Texas staples. @bosquerivertaphouse
• Up In Smoke BBQ (Early, TX): Local hero Junior Urias delivers bold, hometown flavors just minutes from the festival grounds.
• Olmos BBQ (Fort Worth, TX): John Paul Govea’s pit is a Fort Worth favorite, blending time-honored techniques with new-school flair. @olmosbbq

NON-BBQ FOOD VENDORS:

• Halls Daiquiris To Go (frozen daiquiris)
• 3Q’s Dirty Sips (frozen specialty beverages)
• Hey Hey Lemonade (fresh lemonade & shaved ice)
• The Hideout Grill on the Go (bowls, burgers & fries)
• Erma Jean’s Place (smoked wings & more)
• Regios Tacos Antojitos (tacos)
• Pioneer Tap House (pizza)
• Mel’s Treats & Eats (variety)

LIFESTYLE VENDORS:

• Because Bev Sews (handmade apparel & custom pieces)
• Branded Halo Hat Company (branded hats & accessories)
• Uncle Bekah’s (specialty trucker hats)
• CJ’s Party Rentals (stuffed teddy bears & novelty items)

ACTIVITIES:

• Mechanical bull rides
• Axe-throwing with Abilene Axe Company
• IV hydration services from Vital Voyage Wellness
• Branded activations featuring Alcola & Michelob Ultra, plus the US Marines
• Interviews & radio broadcasts from Brownwood-based KOXE-FM

DOWNTOWN PREVIEW NIGHT SPECIALS (FRIDAY, OCTOBER 3):**

• Baker Street Boutique: Open until 7pm. Drinks & snacks. Spin the wheel for prizes and discounts.
• Brownwood Art Association: Open until 9pm. Community Drum Circle. Instruments provided, no experience necessary.
• Brownwood Fitness Center: Open until 8pm. Purchase a 3-month membership, get 1 month free. Tour the gym to enter to win a free month of classes.
• Closet Consignment Resale: Open until 7pm. 50-75% off select items. Spin the wheel to get 10-50% off.
• Copper Brand Boutique: Open until 8pm. Sales, small business pop-ups, food, and drinks.
• Elite Ave: Open until 8pm. Sales throughout the store, new arrivals, pop-up vendors, mini facials, eyebrow waxing, spray tans, and refreshments.
• Fancy’s Day Spa: Open until 7pm. Margaritas, special discounts on retail, and exclusive savings on services booked during Preview Night.
• Grits & Grace Boutique: Open until 7pm. New Markdowns. New Fall Arrivals. Snacks and Drinks.
• Hamilton’s: Open until 7pm. Sip, Sample & Shop. Free samples of D Marie Drink mixes, Wine-arita mix, and Charmie’s dip. Sale Racks.
• Hey June: Open until 7pm. Light snacks and 25% off STOREWIDE.
• Intermission Bookshop: Open until 7pm. Free gift with purchase from 6pm-7pm.
• Main & Monroe Co.: Open until 8pm. Facials, waxing, and massages available for walk-ins. Free mimosas. 15% off entire boutique. Beauty Bus pop-up with Botox and vitamin injections.
• Pioneer Tap House: Open until 12am. Live music performance from Gage & The Live Rounds starting at 8pm.
• Provi’s: Open until 10pm. $25 Fajitas for two. Vampire’s Kiss margarita of the month.
• R&R Cards and Games: Open until 9pm. 10% off store-wide.
• Rocking Oak Woodworks: Open until 7pm. 25% off Rug Tufting Items, Bags, and Flip Flops.
• Shaw’s Marketplace: Open until 7pm. 25% off select vendors.
• The Bar – BWD: Open until 7pm. IV hydration, airbrush spray tans, and permanent jewelry. $35 permanent bracelets & $10 charms. $15 off IV infusions, $5 off injections, $25 Airbrush Spray Tans.
• The Fringe Whole Body & Beauty Co.: Open until 8pm. 20% off all services and 15% off packages.
• The Hen House Boutique: Open until 7pm. All day specials.
• TommyHawk: Open until 7pm. Storewide sales and refreshments.
• Tr3s Leches Bakery: Open until 8pm. Chicken enchiladas & shrimp tacos available.
• And more!